The Tefillin Campaign

Some ask: “What benefit results from the Tefillin campaign? You put Tefillin on a Jew only one time, and you have no idea if it has any lasting effect on him?”

Every Mitzvah forges an eternal bond between a Jew and his Creator. In addition, the Talmud teaches that a Jew who dons Tefillin even once, becomes worthy of his share in the World to Come; his entire eternal future, depends on it.

Others complain: “How can you do this on the street where you might, by accident, approach a non-Jew; its embarrassing?”

There is no alternative – to save Jews we must take that risk. But approaching a non-Jew is nothing to be ashamed of: When he sees that a complete stranger has put aside his own affairs to seek to do a favor for someone, he too will be inspired to do a favor for another.